Email Marketing
Webinars, social media posts, or podcasts are relatively new channels for B2B marketers to reach their prospects and customers. But these new strategies shouldn’t distract you from one of the oldest, yet most effective, strategies — email marketing. In fact, email ROI is an impressive $36 for every $1 spent. We can help you build impactful email marketing strategies
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What is email marketing?
Email marketing is a critical component in the digital strategy of a B2B company. It goes beyond mere direct marketing; it’s a versatile tool that facilitates personalized communication with clients and prospects. Through well-crafted emails, businesses can nurture leads, educate their audience about their products or services, and build lasting relationships.
In a B2B context, email marketing serves as a key touchpoint in the longer sales cycles, allowing for the delivery of targeted content that can influence decision-making processes. It’s also an excellent platform for distributing thought leadership content, which can position a company as an industry leader.
Moreover, email marketing allows for precise tracking and analysis of engagement metrics, enabling businesses to refine their strategies based on concrete data. This level of insight is invaluable in a B2B environment where understanding customer needs and behaviors is crucial for success
How can email marketing help my marketing strategy?
Build relationships through personalized engagement
WHAT CONTENT SYNDICATION FORMATS ARE THERE
Emails Never Die
87%
of B2B Marketers
say email is one of their top free organic distribution channels
90%
of Content Marketers
say email engagement is the top metric they track to measure content performance
81%
of B2B Marketers
theirs most used form of content marketing is email newsletters
Email Marketing with LocalsDen
See the checklist to run an efficient email marketing strategy & let us know where we can help
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