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Industries - Manufacturing

Manufacturing marketing that reaches procurement and engineers.

Long cycles, technical buyers, niche keywords. ABM and SEO that put you on the shortlist.

Industry Focus Live readout
Manufacturing
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Qualified RFQs
Sound familiar?

Technical buyers, long cycles, niche audiences.

Long sales cycles

Months of research before anyone talks to sales.

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Niche audience

Few buyers, so every one of them counts.

🔧

Technical buyers

Engineers want specs and proof, not fluff.

🌐

Weak online presence

Competitors with better sites win the spec-in.

What we do for manufacturing

Get specified, get shortlisted.

Technical SEO

Rank for the exact part, spec, and application terms buyers search.

Account-Based Marketing

Target named accounts and procurement teams directly.

Paid Search & LinkedIn

Reach engineers and buyers on the channels they use.

Web & Spec Content

Fast sites, datasheets, and pages built to get you specified.

🏭
Pipeline ↑
On the shortlist
Our approach

We market to the whole buying committee.

Manufacturing deals involve engineers, procurement, and management. We give each the proof they need to say yes.

  • Account-based targeting of named buyers
  • Technical SEO for parts and applications
  • Content engineers and procurement trust
  • Lead routing into your sales process
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Qualified RFQs
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Organic traffic
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Spec-ins
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Cost per lead
Case study

How we grew FerroWorks.

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Qualified RFQs
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Organic traffic
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Spec-ins
Manufacturing · Components

From invisible online to a procurement favourite.

FerroWorks made great parts but buyers couldn't find them. We rebuilt their technical SEO and launched ABM on target accounts.

Spec pages ranked for real buyer searches, and account-based campaigns reached procurement directly - tripling qualified RFQs.

They speak engineer and procurement fluently. The RFQs we get now are the right ones.
Greg MahoneyVP Sales, FerroWorks
FAQ

Manufacturing questions, answered.

Do you understand technical, niche products?

Yes - we build content around real specs, applications, and buyer questions, working closely with your experts.

Can you run account-based marketing?

ABM is core for industrial: we target named accounts and the people who actually approve purchases.

How do you handle long sales cycles?

We nurture across the cycle and report on pipeline influence, not just first-touch leads.

Do you build or improve our website?

We can - fast, technical sites with datasheets and spec pages that help you get specified.

Explore more

Other industries we serve.

Get on the
shortlist.

Get a free audit of your industrial marketing and a plan to win more qualified RFQs.