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Industries - B2B SaaS

B2B SaaS marketing that fills the pipeline sales wants.

Full-funnel demand-gen and SEO for long cycles - measured on revenue, not MQLs.

Industry Focus Live readout
B2B SaaS
0
Customer CAC
Sound familiar?

Leads come in. Revenue doesn't follow.

Long sales cycles

Months from first touch to closed-won.

🧩

Messy attribution

No one agrees which channels actually drive revenue.

🗑️

Low pipeline quality

Sales ignores marketing's leads - and they're right to.

💸

Slow CAC payback

Acquisition costs take too long to earn back.

What we do for b2b saas

Pipeline that sales actually wants.

Demand-Gen Paid

Search, social and LinkedIn campaigns built for B2B buyers.

SEO & Content

High-intent content that ranks and educates buyers.

ABM & LinkedIn

Target named accounts and the people who decide.

⚗️

Web & CRO

Site and funnel optimisation that lifts demo and trial conversion.

☁️
−38% CAC
Pipeline ↑
Our approach

We're measured on revenue, not MQLs.

Long cycles need full-funnel demand-gen and honest attribution, so marketing is judged on pipeline and closed revenue.

  • Full-funnel demand generation
  • High-intent SEO and content
  • Account-based targeting
  • Lead scoring and pipeline reporting
0
Customer CAC
0
Qualified pipeline
0
Demo signups
0
Trial-to-paid
Case study

How we grew Flowstack.

0
CAC
0
Pipeline
0
Demo signups
SaaS · B2B

From MQL theatre to real pipeline.

Flowstack generated leads that sales ignored. We rebuilt demand-gen around pipeline and fixed attribution.

High-intent content, ABM, and a sharper funnel tripled qualified pipeline while cutting CAC by more than a third.

Marketing and sales finally share one number. The pipeline is real and the CAC keeps dropping.
Daniel OkaforFounder, Flowstack
FAQ

B2B SaaS questions, answered.

How do you handle long B2B sales cycles?

We run full-funnel demand-gen and report on pipeline and revenue influence, not just first-touch MQLs.

Do you do account-based marketing?

Yes - we target named accounts and the specific roles that influence the buying decision.

Can you fix our attribution?

We set up reporting that ties spend to pipeline and closed revenue so everyone trusts the numbers.

Do you optimise our website and funnel?

We improve site, demo, and trial funnels to lift conversion across the journey.

Explore more

Other industries we serve.

Fill your pipeline
with real revenue.

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